It could be you are setting up a new business and wondering if you need a website for it. Or, you already have an existing business and have come this far without a website.
Understandably, you might have a list of justifications why you don’t need one. But, the reality is that not having a website costs your business more- both money and time. We have compiled a list of some of the top reasons you should consider getting a website for your business.
We live in a skeptical digital era where almost everyone will first browse the internet before making a purchase. Once a potential client can’t find your website, they will question the legitimacy of your business more likely than not.
Besides, a website helps vouch for the quality of your goods or services to the masses, giving you a chance to stand out. It is your chance to build a lasting first impression, which gives you a competitive advantage.
2. Having Control of Your Brand
“Focus on the right message for the right people at the right time.” – Russell Glass
3. It is a Marketing Strategy
You can have the best products or services in the world, but if you don’t tell the world about it, it does you no good. That is why you need to create an effective marketing strategy.
Given that most people rush to the search engine first thing, SEO comes in handy. Therefore, when you have a website optimized for search, you can effectively spread the word about your business.
4. 24/7 Presence
Chances are, your business does not operate 24 hours per day, 7 days a week. Therefore, you can only communicate with customers within the hours of operation. However, a website does not restrict you to a few hours each day but instead remains operational round the clock.
Consequently, even when you or your staff are not available to interact with your customers, they can still find information about your business on the website. Even better, customers can submit their orders through the website any time, any day.
5. Staying Relevant
While uniqueness is a fundamental principle in business, it is also important to keep up with the prevailing trends, lest you will soon be out of business. Regardless of which industry you are in, your competitors likely have a website. Therefore, to stay relevant in your niche, you also need to have a footprint online by having a website.
6. It Saves on Time
7. Compelling Customers to Engage with You
8. Making your Business Easier to Find
9. Leads to your Business
While other strategies, such as word of mouth, still work, we cannot downplay the role of a website in appealing to a new audience.
Your business grows when more and more clients are streaming in, and a website can increase the chances of getting leads. Especially if your website is search optimized, people can find your business with ease.
Pair that with readily available contact information, and the return on investment will be significant