What Is This Case Study About?
The purpose of the case study is to showcase how our solutions are able to skyrocket the existing client’s online revenue and website traffic. We break down and analyse what we’ve done to our client’s website, so you can follow our footsteps and learn what we do.
Our clients have entrusted their online business to us and are our responsibility to turn the website into a profit-generating machine for them. Our mission is to deliver significant returns on what they’ve invested in, within 1-2 years time.
Below are types of improvements we implemented on our client’s website, and how they are currently reaping rewards from all the efforts we put in.
Borneo Reef World is one of our first clients. Theresa and Clifern, were kind enough to give us the opportunity to rework on her existing website. We invested every resource we have, in return, we want use her website as one of the case studies for Bingo Digital Marketing, which you are reading now.
How The Client Benefited From Our Services
Below are the significant improvements received from the website after we came in and take charge.
Let’s get things clear first before we continue.
They have an existing website, and my task was to upgrade ’em into version 2.0. Mainly focusing on turning existing website into a mobile responsive website, upgrade and add fresh content, more images, improve navigation, loading speed and get rank on top of Google search results (a.k.a SEO magic).
Old Website Vs New Website
Website visitors have increased from 100+ monthly to 800+ monthly visitors. The visitors have increased significantly due to ranking in many long tail keywords. The website can easily double their traffic if they invested more into SEO, which we will explain below.
Increase in Google ranking
We keep track of most of the keywords of our client’s website. Here is a screenshot of their website on 16th June 2016 (we started tracking their keywords before we published their v2.0 website).
Be aware they have already ranking for their branding keywords before we took over the campaign. However, they are not ranking for any other related keywords, which are leaving money on the table!
These are the latest keyword ranking taken on Monday, 27 March 2017 (same day this blog post goes live). Most of their long tail keywords are already ranking on top 30-50… but still not good enough to make any significant impact on their website traffic.
Your main keywords need to be at Top 1, Top 2, Top 3 to see real, IMPACTFUL RESULT on your business!
These are many more long tail keywords that started to rank, but we did not actively track it. The keywords are already bringing in significant traffic, can you imagine what traffic they will get once all their keyword hit Top 3?
Our SEO plans are minimum 6 months contract. There is no shortcut for you to rank on top of Google pages out of nowhere, especially for new websites. However, the client dropped the SEO campaign halfway, without chance of seeing the real result – it’s unfortunate!
Real feedback from the client,
Leads has been consistent from the website so far, but still below our expectancy.
We can assure their leads can have a significant increase if their keywords shoot up at top 3.
All our websites are mobile optimised, looks good on all mobile devices!
Better user experience
We have decided to turn the old design (1 page only) into 7 pages. A lot of effort goes into pleasant browsing experience for the visitors. Each page has it’s main intention and clear call to action.
Of course, we put a lot of effort into the visual aspect of the website as well because this industry strive with amazing images. Without these amazing photos supplied by the client, the project won’t be as successful.
Faster loading speed (before and after)
The website has been optimised for better loading time. Every single image was optimised manually before uploading the live site. Custom cache settings, reliable web hosting, minimal code and compressed files – all small changes are tweaked to ensure fast loading speed. However, we can only optimise to 70%-80% in most cases with an only limited budget (or no budget at all).
Do you want to speed up 100%? You need to pay monthly budget for that! (we usually bring in 3rd party professionals to help with this).
However we don’t see the need for that in majority of our client’s case.
The client is not hosting with our recommended web host. You can see the direct impact in the website speed result.
Which package did the client choose from us?
1. Website redesign
Why is this important for business owners?
It’s all about the Return On Investment (RO.I.), isn’t it?
Let’s do some basic calculation here. It’s always good to have numbers to show business owners if our services can perform well your industry or not.
Our industry is only worth is if the value per customer is high. Let’s say the value worth per customer is RM1,000, you only need to bring in 1-2 clients to cover the initial costing of SEO for the first few months.
When the site is on top of Google page organically, you may reduce the SEO expenses while steadily bring in high value customers 24/7 via your website. Imagine what this can do for your business.
However if you are barber, you may need to cut additional 40 hair cuts (RM50/customer) in order to break even the SEO costing, which is not viable.
Let’s break down the numbers.
Assuming you have 2,000 monthly searches for your keyword term, “sea walking at Kota Kinabalu”, and you are ranking for Top 1 for the term.
Top 1 ranking usually gets 35% to 40% of total clicks, and resulted in 728 monthly visitor to your website.
Let’s assume every 3 person in 100 visits resulted in a business enquiry (3% conversion rate), that gets you 21.8 enquiries each month. Not bad hey?
One sea walking session costs RM350.00, each enquiry might have 1-10 people who want to buy the package. But for the sake of this example, let’s make it 1 booking per enquiry.
Assuming 1 out of 4 enquiry turns into real business transaction. Based on 21.8 enquiries, means you can get 5.46 new clients!
5.46 new clients * RM350 = estimate additional revenue of RM1911.00 every month!