Why You Need an Online Marketing Plan and How to Make One
Creating an online marketing plan will help you determine features that make your company unique.
We use different digital channels to communicate this message to your target audience.
An in-depth approach to planning will help you uncover new openings and broaden your reach.
In this article, I show you why your business needs an online marketing plan and how to come up with one.
Table of Contents
- Why You Need an Online Marketing Plan and How to Make One
- Why You Need an Online Marketing Plan
- Plans Provide Direction and Goals
- Marketing Plan will assist you in comprehending your market share
- Marketing Plan aids in the creation of a compelling value proposition
- You’ll gain a better understanding of your clients
- You’ll avoid wasting money and effort through duplication
- You’ll avoid disintegration-related risks
- How to Make an Online Marketing Plan
Why You Need an Online Marketing Plan and How to Make One
Not long, advertising on television, radio, newspapers, and magazines used to be the extent of marketing campaigns.
However, as the world progresses toward a digital economy, we now embrace digital marketing methods to broaden our reach and interact with audiences.
In essence, online marketing is the use of the internet to promote and create brand awareness.
Its entire premise is; develop, publish and amplify content, then repeat.
Nevertheless, this doesn’t mean that traditional marketing strategies are obsolete.
You can optimize and maximize your campaign outcomes by combining online marketing approaches with conventional marketing strategies.
Why You Need an Online Marketing Plan
Plans Provide Direction and Goals
You gain direction and goals by developing a solid strategy for running a digital marketing campaign.
Companies lacking a defined plan will have no idea what they intend to do online or how to handle some of the most critical parts.
In general, if you lack precise goals, you’ll never know what your online campaign should entail.
Writing a well-defined marketing plan can assist you in addressing critical issues, such as knowing how to sell, defining your target demographic, developing an effective digital program, and running a successful online campaign.
Marketing Plan will assist you in comprehending your market share
It makes no difference if you have a degree in digital marketing. You could easily overstate the demand for your digital services if you lack a defined approach.
Furthermore, you will not be able to fully comprehend the online marketplace’s characteristics, such as client habits, rivals, and customer profiles.
Marketing Plan aids in the creation of a compelling value proposition
The digital market is quite competitive.
To be successful, you must set yourself apart.
This is something that only a well-thought-out digital marketing plan can do.
You’ll gain a better understanding of your clients
Analytics isn’t enough to understand your online customers.
To identify and repair your weak points, you’ll need to use various website feedback tools, just as Google Analytics and Hotjars.
You’ll avoid wasting money and effort through duplication
To achieve comparable marketing objectives, different segments of a marketing subdivision may purchase various tools or hire other agencies.
With an efficient digital marketing approach, you can avoid such pricey duplication.
You’ll avoid disintegration-related risks
Marketing done in silos, with the digital marketer reporting to the IT department, is a tragedy in the making.
When digital marketing is combined with traditional media and response channels, it is most effective.
How to Make an Online Marketing Plan
1. Understand Your Target Consumers
Knowing who your target consumer is like any other digital marketing, and especially internet marketing, is critical.
There’s a lot of noise online, so you’ll have to figure out how to cut through and reach out to the appropriate people.
And you can only do it if you know who they are.
So, how do you do that?
Create a buyer persona.
This includes your potential clients’ attributes, demographics, goals and challenges, values and fears, elevator pitch, and marketing message.
Ask yourself questions such as:
where do my potential clients stay? What are their average salaries, fears, and values?
Then create your buyer persona.
Having this knowledge in mind will help you tailor your marketing strategy to their needs.
For instance, you’ll know how to communicate directly with them.
This will make your campaigns more engaging, which will eventually deliver a positive return on investment.
2. Select Only One Marketing Channel
When you’re just getting started with your business’s online marketing, it’s vital to keep things modest at first to avoid spreading yourself too thin.
Generally, it is advisable to focus on just one social media for the time being.
Remember that this is a short-term arrangement.
As such, you shouldn’t rely on a single marketing channel in the long run because it could hurt your business.
This is because when that online marketing channel suspends your account or changes its policies, your business could suddenly vanish.
If you start seeing results, try working on another channel to further your marketing objects as quickly as possible.
Here’s an excellent way to start:
- Invest on either Facebook, YouTube, Google SEO campaign, or Instagram and set what you expect as returns
- After you get these returns, shift to another marketing channel. So if you selected Facebook, you could move on to YouTube
- If these two channels deliver the expected return, use the money to invest in Google AdWords (Pay Per Click)
- Scale-up if necessary, by including other channels or fully utilizing current ones
Note: Whichever channel you select at first, ensure that it matches your current strengths and capabilities.
You should also feel comfortable with it. So when planning, focus on your specific strengths and attributes.
Sometimes you may need to combine channels.
For instance, if you discover that your products sell well with email marketing, merge email with social media advertising to get individuals onto your mailing list.
3. Study Your Competitors to Know How to Use Your Marketing Channels
When coming up with a plan, you don’t need to establish everything from scratch.
At Bingo Digital Marketing, we usually start by studying your competitor’s actions to know what strategies are effective in your industry and which advertising channels to use.
Take advantage of apps and software that analyze businesses marketing strategies. We use Ahrefs and SEMrush.
Some websites can show what valuable content is, attaining lots of shares on social media.
Others can show both high and low competition keywords.
Using these keywords, you can generate your blog post ideas, plan your editorial calendar, and develop compelling content.
You can also choose to subscribe to your competitor’s YouTube channels directly or any other social media channel to learn from them.
Be sure to watch their videos’ qualities, content, and what people are saying.
4. Decide How Your Marketing Will Make Money
After you’ve decided on your marketing goals, you’ll need to figure out how you’ll make money.
How are you going to turn online individuals (cold traffic) into your customer (hot traffic) and ultimately your brand’s proponent? (conversion)
The best way of doing so is by bringing all aspects together and making a conversion funnel.
This starts with making people aware of your existence, building authority and trust, and eventually offering.
In a nutshell
Build authority and trust by creating content and responding through emails or phone calls.
Then sell. It’s as simple as that.
1. Would my company benefit from online marketing?
Yes, it will. Although most businesses are still skeptical, avoiding the online marketplace denies them access to the growing pool of consumers
2. How often should I post a blog or post on social media?
- Facebook—one post a day or at least three times every week
- Instagram—once a day
- Twitter—at most 30 tweets a day
- Website—at least one blog every week
3. Can I still use email marketing?
Although social media marketing has grown tremendously, email marketing still wins.
There are more active email accounts than social media accounts across the globe.
Because email marketing is more reserved, it often feels more personal to most consumers.
We are using ActiveCampaign for our own email marketing here at Bingo Digital Marketing.
4. Can I purchase an email list?
Don’t buy email lists because you’ll SPAM people.
Grow yours organically via calls-to-action or subscription requests.
In this way, you’ll protect your brand’s reputation.